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Carolina Herrera approached us for the launch of 212 VIP MEN, a new fragrance from the 212 line. A year after collaborating on 212 VIP WOMAN with Carolina Herrera, we worked closely with their marketing department to develop the visual identity and brand activation.

We further developed the successful ARE YOU ON THE LIST concept used at the launch of the first 212 VIP fragrance for women with fresh design, copywriting and general art direction to create an arsenal of bold, new marketing tools including POS, press kits, guerrilla tactics, posters and goodies.

Artistic Direction, Design, Graphic Production, POS, Visual Identity, Brand Activation, Brand Identity, Copywriting, Digital Strategy, Marketing Strategy, Merchandising, Print Production