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Carolina Herrera asked Circo to develop the Summer 2013 edition of its 212 NYC fragrance that would bring something new to the line, which already had loyal customers. The client also aimed to optimize its presence during the summer and augment sales at POS.

Our team brought novelty and a must-have touch to the 212 Summer Edition with a gorgeous tie dye look on-point with the season’s latest fashion trends. The new design, including logo and packaging, won the hearts of 212 fans and new customers alike.

Artistic Direction, Design, Graphic Production, Visual Identity, Packaging