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CAROLINA HERRERA – 212 POP

Carolina Herrera wanted to make a splash with the launch of the limited edition summer 212 POP fragrance. Our answer was a stand-out visual identity that sizzled with summer romance. We designed the 212 POP logo, packaging, POS and apparel, and brought in the artist Ben Frost to create sensational pop collages for the edgy stop-motion video campaign. Renowned for his irreverent collages referencing advertising and entertainment icons, his eye-catching pieces were the perfect accents on exclusive 212 POP goodies and branding.

Artistic Direction, Design, Graphic Production, POS, Visual Identity, Brand Identity, Digital Activation, Video Shooting, Merchandising, Packaging, Print Production