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CAROLINA HERRERA – 212 VIP WILD PARTY

New York is a jungle! And for WILD PARTY, a new signature for the feminine VIP tribe, Carolina Herrera wanted to integrated the codes of the Jungle, 212 VIP and NYC.

For this fresh, expressive fragrance Circo designed a visual identity that captured its charming, urban and sensual appeal. Also to augment drive-to-store, we deployed street marketing tactics in addition to a product reveal video that was broadcast across social media and on the Carolina Herrera website.

Artistic Direction, Design, Visual Identity, Brand Activation, Brand Identity, Digital Strategy, Marketing Strategy, Packaging