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For the launch of her new 212 fragrance line inspired by New York City, Carolina Herrera asked Circo to produce visual storytelling that would capture the quintessential spirit of the city. For two of the fragrances in the line, 212 NYC and 212 VIP, we created fun-loving graphics based on the city’s iconic newspapers. Printed messages spotlighted the 212 brand and our popular love-affair with NYC. The text-friendly format was perfect for illuminating the playful, chic 212 universe, while its polished editorial look was a show-stopper that lived stylishly across retail environments. It rolled out beautifully across POS and on branded goodies too!

Artistic Direction, Design, Graphic Production, POS, Visual Identity, Brand Activation, Copywriting