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NINA RICCI – MADEMOISELLE RICCI

Circo was asked to design the typography of the logo as well as packaging for Mademoiselle Ricci, the new perfume from Nina Ricci. The client wanted a fresh, young look in line with the target customer. Our team went for the delicate, yet powerful visual language of handwritten typography and understated pink ribbon evoking ballet slippers for this ethereal fragrance that’s an ode to impulse and the romance of youth.

Artistic Direction, Design, Graphic Production, Packaging, Typography