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The Celebrities division of the Coty Group asked us to develop the design and international digital marketing campaign for the launch of Adrenaline and Adrenaline Night, two new fragrances by Enrique Iglesias.

Enrique is one of the most followed people on Facebook. So we created a social media campaign and microsite, rolling out teasers for the new fragrances with strategic opportunities for fans to engage with the star. This sparked a tidal wave of excitement leading right up to the launch.

Artistic Direction, Design, Graphic Production, Visual Identity, Digital Content, Website