For the launch of Amazingreen, the iconic Japanese fashion label COMME des GARÇONS approached us to create the visual identity for its international advertising campaign, as well as a POS video and the retailers sales suitcase. It had to shout out in a blast of green energy and speak to fragrance’s mix of freshness and depth.
In an explosive kaleidoscope of green notes and gunpowder, we created a visual language around the concept ‘Amazingreen as natural fascination’. Lush, alluring formations charm the eyes. Mesmerizing patterns of evergreen refuse to let go of your gaze. Exuberant shapes both delicate and strong, capture the undefinable attraction of the force of nature.