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Carolina Herrera came to Circo with a new floral fragrance, L’eau. They asked us to create a visual identity that would capture its natural, fresh and joyful notes. Circo’s designs included a swoon-worthy POS display featuring a white flower-stall bicycle with floral-print parasols and real flowers. Besides the press release, our team also developed a couture-esque gold embossed font for a light, feminine touch and packaging distinguished by a delicate taper of flowers.

Artistic Direction, Design, Graphic Production, POS, Visual Identity, Brand Activation, Packaging, PR Strategy