Canadian Tire wished to announce its official partnership with the Canadian Olympic Association for the 2014 Winter Games and celebrate its home-grown heritage. Given Circo’s international expertise with stadium events, we were approached.
What’s the recipe for an Olympian experience? Stunning multi-media, knock-out musical acts by some Canada's biggest stars and a legendary venue: the Air Canada Centre in Toronto. Over 4,000 people attended, including Canadian sports stars and the company’s cherished employees.