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In 2013, Bell celebrated its first year as the main sponsor of the Francofolies and wanted to spotlight its presence at summer festivals. Never one to say no to a party, Circo created a complete brand experience that would surprise and enchant festivalgoers. Our team wanted to go beyond logo visibility to create added value content and show festivalgoers that Bell is just as fun-loving and full of that joie de vivre as they are.

Circo designed a video booth, the decor, innovative visual elements such as a unique typography, graphics, illustrations and motion design - all inspired by fractioned pieces of Bell’s logo, giving the brand a surprising, distinctive presence at the Francofolies’ festivals.

Artistic Direction, Design, Graphic Production, Visual Identity, Video Content, Motion Design, Logistics & Coordination, Brand Identity, Digital Content, Event Production, Naming, Print Production, Storytelling, Typography, Video Installation