A year after the success of the first gala, Bell asked Circo to produce the 2012 annual charity event in support of the Centre for Addiction and Mental Health (CAMH) with the same theme, One night under a blue sky, but a new concept.
For this edition, our team invited guests to step into a whole new universe: the exquisitely surreal world of Aurora and its enchanting main character, ‘The Dreamer'. 2,000 invitees at the MTCC in Toronto moved through a three-part evening including cocktails, dinner and the after party, amidst costumed musicians and performers. A scintillating experience that blurred the lines between wakefulness and dreaming with whimsical magic, style and grace.
Our second annual charity gala for Bell poetically addressed a sensitive topic, inspiring guests to engage with a new vision of mental health and addiction, while also networking. Brilliant motion design, giant projections and live performances delivered Bell’s message of hope and helped raise over $1.5 million in donations.
Artistic Direction, Design, Graphic Production, Visual Identity, Video Content, Motion Design, Logistics & Coordination, Costume Design, Event Production, Make up Design, Music Production, Naming, Print Production, Scenography, Show Calling, Storytelling, Video Editing, Video Installation