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Adidas approached us to build a new lifestyle fragrance that captured the authentic DNA of their Originals label. Inspired by the iconic winged shoes Jeremy Scott designed with his own eccentric touch, Adidas envisioned a collectible ‘IT’ fragrance that would be aspirational, contemporary and timeless.

Circo developed the name of the fragrance, its strong brand story, the packaging and visual identity for Born Original. A tribute to those who dare to wear their bold.

Artistic Direction, Design, Visual Identity, Naming, Packaging